Praxis Braun is a new clinic at Hirslanden Hospital in Zurich. The challenge was to tell the story of founders Dominique and Alexander and present their unique clinic — the clear design, their professionalism and the warm, welcoming atmosphere they offer every patient.
We created both videos and photos for the clinic. The photos highlighted the clinic's elegant design and introduced the team. In the video section, we produced several contributions: a feature film that tells the complete story of the clinic and presents Prof. Dr. med. Dominique L. Braun, his expertise and support for patients. For marketing purposes, we also created shorter videos that provide an insight into the clinic and encourage viewers to visit the website.
Social media videos differ from long-form content, the challenge is to tell a story in a very short period of time and immediately leave an impression on the viewer. That is exactly what we have achieved with the Praxis Braun videos: a series of short clips that quickly show what the clinic has to offer.
In summary, telling a story requires a different approach depending on its length; the key is to carefully plan how the story is best delivered.
